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Gearing up for a novel Podcast

Scott Sigler, Seth Harwood, ‘Mighty’ Mur Lafferty, and most recently Phillipa Ballantine: all these people are podcaster authors who have secured publishing deals because of the care, dedication and effort they put into serialising their work as podcasts. 
What is a Podcast?
A year ago I wouldn’t have been able to answer this. To me podcasts were [...]